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Being the firstdesign hire isdifferent.

Being the firstdesign hire isdifferent.

Curated. Private.

You are setting product direction while the business model is still taking shape.

This is a private community for designers at early stage startups who bring clarity and momentum to founding teams.

The Shift

Design has become the real differentiator.

Software is increasingly commoditised.

Tools can create something that looks acceptable.

But they cannot understand tradeoffs.

Founders are noticing the difference.

The best teams look for designers who think in flows and constraints.

Who understand business outcomes.

This community exists for that type of designer.

Membership Benefits

A high signal peer group.

Peer Reviews

Detailed feedback on systems, flows, and prototypes from people who understand the constraints of early stage.

Equity & Comp

Real data on vesting, strikes, and negotiation.

Founder Dynamics

Navigating influence without authority.

Warm Introductions

Direct access to founders when new roles appear, bypassing the recruiter filter.

Membership

Who this is
for.

Membership is curated to keep the group small, serious, and useful.

Not for

  • ×Designers who prefer large company stability
  • ×People looking for a basic job board
Founding DesignerLead

The First Hire

You are the first or second design hire at a startup from pre-seed to Series A.

TransitioningSenior

The Seeker

You are actively looking to transition to a founding design role.

EquityStrategy

The Operator

You care about equity, long term influence, and designing within business constraints.

TasteQuality

The Craftsperson

You want to move fast without losing taste. You work closely with engineers to ship quality.

Opportunities

Private routes
into founding roles.

Founders come through the community when they want their first designer. Members see these roles early, with clear information and a direct path to the team if they choose to explore.

01

Early access to roles before they go public.

02

Honest context about runway and expectations.

03

Direct connection to the founder, no layers in between.

Greg Wallace Portrait
Led by Greg Wallace

"I’ve been the first design hire in several teams and know the practical side of shaping a product before the company has its footing."

A founder and product designer with a background in early-stage companies. I’ve taken products from zero to scale four times, including a YC-backed platform that grew to more than six million users, complex operating tools, and enterprise software.

Founder
0-1
Product Design
How to Join

Membership is limited to keep the signal high.

01

Apply

Share a short background and the stage you are at.

02

Review

We curate based on fit, experience, and contribution.

03

Join

Access the private space, discussions, and upcoming roles.

04

Contribute

Give as much as you take. Keep the group useful.

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